Andy Fitzsimon #

High level #

• Founded, innovated in, pitched & sold a SaaS Business
• Impact scaling Red Hat into a global leader across engineering, marketing, & sales
• Maintained mastery of technical, communication, and commercial skills
• Long tenure at employers, well regarded by peers, reports, customers, and leadership

Brandfolder Synergy - Content Automation #

September 2022 - March 2023

• Successful transition & ramp of Content Automation offering across the entire group formerly known as Outfit into the Brandfolder business.
• Pitched and won net new clients with all deal sizes between USD$40-350k
• Resurrected major DAM closed/lost opportunities into Content Automation and portfolio deals.
• Directed and produced enterprise-qualified POC's, curating the experience to industry workload with a 90%+ win rate
• Managed high-risk enterprise accounts in a professional services and customer success capacity
• Worked with former product and engineering teams to ensure platform strategy, commercial prioritisation, innovative opportunities.
• Reset relationship with key customers preventing churn during volatile transitions and renewals

VP of Strategy & Innovation #

May 4th 2020 - Sep 2022

Innovation role: #

• Led emerging technologies product engineering team (innovation team).
• Built innovative and infinitely scalable content generation technology resolving key constraints in the total product platform.
• Took a minimum viable product to market with a storefront targeted to the developer audience.
• Identified + executed marketing projects. (eg Outfit Font reaching 2 BILLION views to date )

Strategy role: #

• Performed an executive advisory & research function.
• Evaluated strategic partnerships with external agencies.
• Coordinated with client vendors and defined addressable opportunities.
• Coalesced an external industry narrative and took it to market.
• Presented at industry events and external media.
• Responsibilities key to the successful acquisition of Outfit by Smartsheet.

Strategy + Execution - APAC Office of Technology #

• Created executive narratives for sales partner conferences and technical exchange events.
• Delivered operational tooling and end user experiences.
• Inspired messaging with a clear vision for the APAC market from discovery to formal tactics.
• Contributions recognised to create strategic accelerated growth.
• Managed and unified all executive SKO content.
• Designed, developed, and delivered enterprise POC’s.

Lead Brand Manager - Global Regions #

• Led a team covering Asia Pacific, Latin America, Europe, The Middle East, and Africa.
• Maintained key relationships with all regional GM’s and SVP’s to align & unify messaging.
• Managed vendors (ISV's, Event, & Design Agencies)
• Coordinated public corporate branded activities.
• Built and maintained brand-related software projects.
• Part of brand strategy and digital asset projects.
• Contributed to scalable and successfully executed global event operations.
• Managed and unified all SKO, NHO and Regional Partner event content.

Brand Manager (APAC) #

• Charged with - and accountable for, Building, Strengthening, and Defending the Red Hat brand across All Asia Pacific markets (Japan,ANZ,ASEAN,Korea,China, India).
• Additional responsibility for digital tooling including branded marketing operations stack
• Functioned as a global resource in-region working with key stakeholder ( Snr Director Marketing APAC) and reporting manager (Snr Global Director - Brand Communications )
  Two teams, two timezones — rewarding challenges.
• Combined regional knowledge, design, and code, to create a globally executed experience.